Nofoitumua Uelese

Possesses vast understanding, experience, and passion for cultural and community engagement and development. Skilled in facilitating employees' transitions to new countries, supporting both cultural and professional adjustments. Organized and prioritized challenges in fast-paced environments, enforced operational guidelines, brand standards, and services. Educated teams on work priorities, empowering self-organization and informed decision-making.

Key Skills

• Cultural Orientation and Community Integration Programs: Deliver training and cultural education programs to assist workers in adapting to new country and environment.
• Conflict Resolution: Mediating and resolving any cultural misunderstandings or conflicts that may arise.
• Cross-Cultural Communication: Proficient in English and Samoan, with a solid understanding and basic proficiency in Fijian and Tongan, ensuring effective engagement with diverse Pacific communities.
• Community Engagement: Skilled in building effective relationships with local leaders, families, and stakeholders.
• Worker Welfare Advocacy: Proficient in offering continuous support to workers abroad, encompassing conflict resolution and pastoral care.

Highly skilled in Marketing and Branding, with digital expertise. Utilized these skills to build Digicel's online presence and integrate the brand within the community. Managed relationships with stakeholders, including retailers, village chiefs, and families hosting sites. Ensured strong community partnerships and effective engagement. Educated rural customers about new products and collaborated with village councils on events and campaigns. Acted as spokesperson at cultural gatherings. Developed and implemented campaigns benefiting both Digicel and the community, respecting cultural traditions. Enhanced community satisfaction by addressing concerns promptly and providing timely solutions.

Key Skills:

• Leadership: Guiding and motivating others to participate and support initiatives.
• Marketing and Branding: Expertise in building and integrating the Digicel brand within the community.
• Digital Expertise: Proficient in utilizing digital tools to enhance online presence.
• Communication: Acting as a spokesperson and conveying information clearly and persuasively.
• Relationship Management and Community Engagement: Building and maintaining strong partnerships with stakeholders, including retailers, village chiefs, and families, while effectively engaging with local communities and organizing events and campaigns.
• Campaign Development: Creating and implementing relevant marketing campaigns and concepts

Managed Community Development projects in the Aana District, facilitating communication with village councils and families. Acted as a spokesperson between villages and all involved parties. Developing social media presences to showcase projects

Development Projects:

• Construction of two(2) new Primary school buildings
• Renovation of two(2) Primary school buildings
• The construction of two school halls to enhance educational
  infrastructure.
• Three community access roads, benefiting 140 families.
• Two water systems, providing clean water to 110 families.
• Forty two new homes for low-income families.

Assisted in producing and directing multimedia projects, including documentaries and TV commercials, with Skylite production house. Enhanced multimedia skills and effectively communicated with individuals and communities involved in media projects, particularly documentaries and campaigns

Key Community Productions:

• Inclusive Education | MWCSD: A campaign to promote inclusive education in local schools, creating awareness within communities about integrating individuals with special needs into the educational system.
• 2009 Tsunami Documentary | World Bank: Documented testimonials of families directly affected by the 2009 Tsunami in the Aleipata and Saleapaga areas. Highlighted how these families rebuilt their lives with the assistance of various aid programs, including support from the World Bank.
• Medical Outreach | Digicel/ MOH: Produced a short film showcasing the collaboration between Digicel Samoa and the Ministry of Health. Highlighted medical outreach efforts in rural areas, providing free medical checks and services to the
• TVNZ: Served as the primary communication personnel on the ground for all TVNZ news pieces in Samoa.
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